CLIENT: Medco Health Solutions
PROGRAM: Women’s Health Therapeutic Resource Center
ROLE: Led creative direction and design as part of the in-house team
INDUSTRY: Healthcare / Patient Education
SCOPE: Creative Direction, Custom Photography, Photo Retouching, Illustration, Prepress
GOAL: Improve patient understanding, increase engagement, and support informed health decisions
PROGRAM: Women’s Health Therapeutic Resource Center
ROLE: Led creative direction and design as part of the in-house team
INDUSTRY: Healthcare / Patient Education
SCOPE: Creative Direction, Custom Photography, Photo Retouching, Illustration, Prepress
GOAL: Improve patient understanding, increase engagement, and support informed health decisions
The Women’s Health Therapeutic Resource Center initiative focused on empowering women to better manage their health and medication regimens through accessible education and supportive resources.
The program required clear, approachable communication within a healthcare environment, balancing educational content with engaging visuals that could resonate with women across a wide range of ages and backgrounds. Through thoughtful creative direction, custom photography, and illustration, the materials were designed to simplify complex information and encourage meaningful engagement.
The result was a cohesive set of materials that supported patient education, strengthened program awareness, and reinforced the importance of preventative care and informed health decisions. The project reflects a commitment to using design as a tool to improve understanding and create real impact within healthcare communications.
Working on a healthcare initiative that needs clear communication?