Financial services firms rely on clear digital communication and consistent visual systems to build trust and maintain credibility across online platforms. A well-structured website and supporting social media presence help translate complex information into an experience that feels approachable, professional, and easy to navigate.
This project focused on developing a cohesive digital presence for Infinity Financial Services across their website, social media graphics, and custom iconography. The work established a unified visual language designed to improve clarity, reinforce brand recognition, and support consistent communication across digital touchpoints.
Website layouts were developed with usability and readability in mind, while custom icons and supporting graphics helped simplify financial concepts and improve visual consistency. Collaboration with writing and development teams ensured that both content and functionality worked together to create a seamless user experience.
The result is a cohesive digital system that strengthens brand identity while making complex financial information more accessible to clients.
SCOPE OF WORK: Creative Direction | UI Design | Iconography & Graphics | Collaboration with Writer & Developer
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