Companies often complete strong projects but struggle to translate that work into marketing content that clearly communicates value. Short-form video provides an effective way to capture attention, summarize complex builds, and create a strong visual entry point for case studies and sales conversations.
This series of HERO videos was developed to support Exhibit Craft’s marketing and case study storytelling. Designed as high-impact, short-form content, the videos anchor case study pages while extending the usefulness of completed projects across websites, email campaigns, and social media platforms.
The process focused on organizing existing assets—including copy, CAD drawings, photography, renderings, and video—into concise visual narratives that communicate scope, intent, and execution quickly. Rather than long-form storytelling, the videos prioritize clarity, pacing, and adaptability, allowing content to be reused across multiple marketing channels.
The result is a scalable content system that helps transform completed work into clear, engaging marketing assets that support brand storytelling, strengthen sales conversations, and improve digital engagement.
SCOPE OF WORK: Creative Direction | Content Strategy | Video Editing | Visual Storytelling | Illustration
Built from real projects. Designed for ongoing marketing use.
Marketing HERO Video Series | Designed to Showcase Exhibit Craft’s Work
Marketing HERO Video Series | Built to Showcase Exhibit Craft’s Work
Marketing HERO Video Series highlighting the Williams Jet Tenders Exhibit
Marketing HERO Video Series | Created to Showcase Exhibit Craft’s Work for Fincantieri
Marketing HERO Video Series | Developed to Showcase Exhibit Craft’s Work for GA Telesis
Marketing HERO Video Series | Developed to Showcase Cusano's Bakery
Looking to turn completed projects into stronger marketing content?