Effective social media goes beyond posting content. It creates consistent communication that helps organizations stay visible, strengthen relationships, and reinforce their brand over time. When strategy, design, and messaging work together, social media becomes an extension of the brand rather than a separate marketing channel.
Kinnelon Design Studio partners with organizations to develop social media programs that combine thoughtful strategy with strong visual storytelling. Each initiative is built around clear objectives — whether increasing engagement, improving communication, or strengthening brand recognition — while maintaining consistency in voice and visual identity across platforms.
This work includes the development of social media branding systems, content direction, visual design, and writing that support ongoing engagement while aligning with broader marketing goals. The result is content that not only captures attention but helps organizations communicate more clearly and build stronger connections with their audience.
One example includes the development and launch of a social media program for the Barrington Lacrosse Program, creating a centralized communication channel for players, parents, and families. The platform strengthened community engagement, improved information flow, and enhanced the overall program experience.
SCOPE OF WORK: Creative Direction | Design | Writing | Photo Retouching | Content Planning & Publishing
“ A fellow industry professional shared how impressed they were with the impact of our social media marketing. It’s rewarding to see the work recognized not only by audiences, but by peers within the industry. ”
A social media program was developed and launched for the Barrington Lacrosse Program to create a centralized communication channel for players, parents, and families. The platform improved information flow, strengthened community engagement, and enhanced the overall experience for participants throughout the season.
Looking to build a social media presence that supports real communication and growth?
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