CLIENT: Medco Health Solutions
PROGRAM: Making Medicine Smarter Brochure
ROLE: Creative Direction & Design (in-house)
INDUSTRY: Healthcare / Pharmacy Benefits
SCOPE: Creative Direction, Visual Design, Print Production, Photo Retouching, Multilingual Adaptation
GOAL: Communicate service benefits clearly while improving accessibility and reinforcing trust
PROGRAM: Making Medicine Smarter Brochure
ROLE: Creative Direction & Design (in-house)
INDUSTRY: Healthcare / Pharmacy Benefits
SCOPE: Creative Direction, Visual Design, Print Production, Photo Retouching, Multilingual Adaptation
GOAL: Communicate service benefits clearly while improving accessibility and reinforcing trust
Healthcare organizations often need to communicate complex services in ways that are clear, accessible, and easy for broad audiences to understand. Printed materials remain an effective way to explain value while reinforcing trust and credibility.
This brochure was developed to communicate the benefits of mail-order pharmacy services while supporting the broader Making Medicine Smarter message from Medco Health Solutions. The design approach focused on balancing clear, informative messaging with approachable visuals to improve understanding and encourage engagement across diverse audiences.
The piece was designed for scalability across markets, including multi-language versions to support wider accessibility. Careful attention was given to layout, imagery, and production quality to ensure consistency across print runs while maintaining a cohesive visual experience.
The result is a clear, approachable communication tool that improves patient understanding while reinforcing brand credibility.
Fully translated and produced in Spanish
