CLIENT: UBC
PROGRAM: Marketing & Publication System Refresh
ROLE: Creative Direction & Design
INDUSTRY: Healthcare / Scientific Research
SCOPE: Publication Design, Marketing Materials, Brand Alignment, Production Support
GOAL: Align materials with an evolving brand while improving clarity and accessibility of complex scientific information
PROGRAM: Marketing & Publication System Refresh
ROLE: Creative Direction & Design
INDUSTRY: Healthcare / Scientific Research
SCOPE: Publication Design, Marketing Materials, Brand Alignment, Production Support
GOAL: Align materials with an evolving brand while improving clarity and accessibility of complex scientific information
Organizations undergoing brand or structural change need marketing materials that clearly reflect their evolving identity while maintaining credibility with technical and professional audiences. Publication design plays a critical role in communicating expertise while making complex information accessible.
This project focused on refreshing marketing and publication materials for UBC, a scientific organization specializing in real-world evidence and data-driven insights. Following a corporate acquisition, the updated materials were developed to align with an evolving brand identity while reinforcing the company’s expertise in patient behavior analysis and evidence-based therapies.
The design approach balanced scientific precision with clear visual communication, improving readability and consistency across materials while supporting a more modern and cohesive brand presence.
The result is a refreshed publication system that strengthens communication and positions the organization for continued growth within the healthcare industry.
Refreshing marketing or publication materials after a brand or organizational change?