Organizations undergoing brand or structural change often need marketing materials that clearly reflect their evolving identity while maintaining credibility with technical and professional audiences. Publication design plays an important role in communicating expertise while making complex information accessible.
This project focused on refreshing marketing and publication materials for UBC, a scientific organization specializing in real-world evidence and data-driven insights. Following a corporate acquisition, the updated materials were developed to align with an evolving brand identity while reinforcing the company’s expertise in patient behavior analysis and evidence-based therapies.
The design approach balanced scientific precision with clear visual communication, improving readability and consistency across materials while supporting a more modern and cohesive brand presence. The result was a refreshed publication system that strengthened communication and helped position the organization for continued growth within the healthcare industry.
SCOPE OF WORK: Creative Direction | Publication Design | Marketing Materials | Production Support
Refreshing marketing or publication materials after a brand or organizational change?