Inaugural genetic testing education campaign. Developed to educate on the impact of genetics on prescription drugs. Collaborated with internal video department, Medco's Chief Medical and Research officers, to produce this personalized medicine video. The video was developed to showcase the benefits, for both the patient and the business, of genetic testing in the pharmaceutical world.
Within 6 months, Personalized Medicine program enrolls more than 100 clients representing 4M lives.
Creative lead print & video | Illustrations | Art Direction