CLIENT: Medco Health Solutions
INDUSTRY: Healthcare / Pharmacy Benefits
FOCUS: Increase attendance and engagement for an educational Lunch & Learn event
APPROACH: Developed a co-branded direct mail invitation that simplified complex information while creating an approachable, memorable experience
EXECUTION: Concept development centered around a personalized menu and ticket format to reinforce the event experience and improve engagement
SCOPE: Direct Mail Invitation | Event Messaging | Co-Branded Design System
RESULT: A targeted outreach piece that increased engagement, reinforced credibility, and clearly communicated the value of attending
Educational events require clear, engaging communication to encourage attendance while setting expectations for the value participants will receive. Thoughtfully designed invitations help establish credibility and build interest before the event even begins.
This co-branded direct mail invitation was developed for Medco Health Solutions to promote a Lunch & Learn seminar focused on generic prescription plan education. Designed around a personalized menu and ticket concept, the piece created an approachable and memorable introduction while clearly communicating key event details and benefits.
The invitation balanced educational messaging with strong visual presentation, supporting both the healthcare initiative and the partnership with Nationwide Insurance. The result was a targeted outreach piece that increased participation while reinforcing trust, clarity, and the overall value of the pro
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