Educational events require clear, engaging communication to encourage attendance while setting expectations for the value participants will receive. Thoughtfully designed invitations help establish credibility and increase engagement before the event even begins.
This co-branded direct mail invitation was developed to promote an educational Lunch & Learn seminar focused on generic prescription plan information. Designed around a personalized menu and ticket concept, the piece created an approachable and memorable introduction to the event while clearly communicating key details and benefits to attendees.
The invitation balanced educational messaging with strong visual presentation, supporting both the healthcare initiative and the co-branded partnership with Nationwide Insurance. The result was a targeted outreach piece designed to increase participation while reinforcing trust and clarity around the program’s purpose.
Planning an event or outreach campaign that needs to drive attendance?
