Annual reports must communicate complex initiatives and organizational progress in a way that is clear, credible, and accessible to a wide range of stakeholders. Effective design helps transform detailed information into a cohesive narrative that reinforces vision and leadership.
This annual report was developed to communicate Medco Health Solutions’ commitment to making medicine smarter, translating complex healthcare initiatives into a clear and engaging visual story. The design approach emphasized strong layout structure, thoughtful imagery, and clear messaging to support readability while maintaining a refined and professional presentation.
Through collaboration with internal teams and writers, the report balanced strategic messaging with visual clarity, helping stakeholders better understand the organization’s innovation and long-term direction. The result was a publication that strengthened communication, reinforced leadership within pharmacy benefit management, and demonstrated how thoughtful design can support complex healthcare storytelling.
SCOPE OF WORK: Creative Direction | Custom Photoshoot | Photo Retouching | Collaboration with Writer | Design | Project Management
Visual Storytelling
Captivating imagery and structured layouts were used to translate complex data and healthcare initiatives into a clear, accessible narrative for stakeholders.
Emphasis on Innovation
Design and content structure highlighted Medco’s forward-thinking approach to pharmacy benefit management, reinforcing innovation and industry leadership.
Cohesive Brand Integration
Typography, color, and visual systems were aligned to create a consistent presentation that strengthened brand identity while supporting clarity and readability throughout the report.
Typography, color, and visual systems were aligned to create a consistent presentation that strengthened brand identity while supporting clarity and readability throughout the report.
Need to communicate complex initiatives or organizational progress with clarity?
