Organizations developing research and insights need clear ways to translate data into meaningful information that supports decision-making and sales conversations. Well-designed research reports help transform complex findings into accessible, actionable communication.
The MainStay Funds GenX Research Report was developed to present research focused on the investing habits, attitudes, and priorities of the GenX demographic. The report translated survey findings into a structured visual narrative that helped internal teams better understand this influential audience and apply insights to investment and communication strategies.
Developed in collaboration with research partners, the publication combined clear data presentation with thoughtful design to support both print and digital distribution. The result was a research-driven communication piece that made complex information easier to understand while reinforcing the value of insight-led decision-making.
SCOPE OF WORK: Creative Direction | Collaboration with Forester Research | Design | Production
"Few GenXers are investing sufficiently - or aggressively enough -
to achieve their ambitious retirement goals"
to achieve their ambitious retirement goals"
Looking to turn research or data into clear, engaging communication?