CLIENT: Medco Health Solutions
PROGRAM: Genetic Testing Direct Mail Campaign
ROLE: Creative Direction & Design (in-house)
INDUSTRY: Healthcare / Personalized Medicine
SCOPE: Creative Direction, Visual Design, Custom Illustration
GOAL: Educate patients, simplify complex medical information, and support informed treatment decisions
Healthcare communication often requires translating complex medical information into clear, approachable messaging that supports understanding and informed decision-making. Direct mail plays an important role in delivering personalized information in a format that feels both accessible and actionable.
This genetic testing direct mail campaign was developed to educate pharmacy benefit members and provide clear next steps related to personalized Tamoxifen therapy. The materials were designed to simplify complex clinical information while maintaining clarity, sensitivity, and trust throughout the communication.
Through thoughtful creative direction, design, and custom illustration, the campaign combined educational content with engaging visuals to support comprehension and encourage appropriate follow-up actions.
The result was a clear, patient-focused communication that improved understanding and supported more informed treatment decisions.
Need to communicate complex healthcare information
in a clear and approachable way?