CLIENT: Medco Health Solutions
PROGRAM: Cost Savings Direct Mail Campaign
ROLE: Creative Direction & Design (in-house)
INDUSTRY: Healthcare / Pharmacy Benefits
SCOPE: Creative Direction, Messaging Collaboration, Visual Design, Prepress
GOAL: Communicate cost-saving opportunities clearly and encourage informed decision-making among members
Healthcare organizations rely on clear, timely communication to help members make informed decisions while managing costs. Direct mail remains an effective way to deliver important information in a format that is both accessible and actionable.
This campaign was developed to promote the benefits of generic medications during the transition of a major brand prescription to generic availability. The messaging focused on communicating cost savings in a clear, approachable way while encouraging members to consider alternatives that support both personal savings and broader healthcare efficiency.
Through close collaboration between creative direction, writing, and design, the campaign combined strategic messaging with engaging visuals to simplify a complex topic and encourage meaningful action.
The result was a cohesive outreach effort that increased awareness, reinforced value, and supported positive behavioral change among pharmacy benefit members.
Looking to communicate complex or cost-saving initiatives more effectively?