Healthcare organizations often rely on clear, timely communication to help members make informed decisions while managing costs. Direct mail remains an effective way to reach audiences with important information in a format that is both accessible and actionable.
This direct mail campaign was developed to promote the benefits of generic medications during the transition of a major brand prescription to generic availability. The campaign focused on communicating cost savings in a clear, approachable way while encouraging members to consider informed alternatives that supported both personal savings and broader healthcare efficiency.
Through close collaboration between creative direction, writing, and design, the campaign combined strategic messaging with engaging visuals to simplify a complex topic. The result was a cohesive outreach effort that increased awareness, reinforced value, and encouraged positive behavioral change among pharmacy benefit members.
SCOPE OF WORK: Creative Direction | Collaboration with Writer | Design | Prepress
Looking to communicate complex or cost-saving initiatives more effectively?