Welcome to our Cost Savings Direct Mail Campaign, designed to promote the benefits of generics to pharmacy benefit members. Timed strategically to coincide with the transition of the brand prescription Lipitor going generic, our campaign was developed to maximize impact and engagement. Through collaborative efforts in creative direction, writer collaboration, design, and prepress, we meticulously crafted each element to effectively convey the message of cost savings and the value of generics. Explore our portfolio to see how our strategic approach and creative synergy have driven successful outcomes in promoting pharmacy benefit awareness and encouraging informed choices. Plus, check out our campaign visual featuring a clever piggy bank graphic sporting glasses, alongside the campaign copy "Become a Smart Saver."
Creative Direction | Collaboration with writer | Design | Prepress