CLIENT: Medco Health Solutions (On Call with Dr. Rob Program)
INDUSTRY: Healthcare / Media / Education
ROLE: In-House Creative Direction & Brand Development
SCOPE: Brand Development | Creative Direction | Visual Identity | Program Structure
GOAL: Develop a branded video program that communicates complex healthcare topics clearly and builds audience trust
INDUSTRY: Healthcare / Media / Education
ROLE: In-House Creative Direction & Brand Development
SCOPE: Brand Development | Creative Direction | Visual Identity | Program Structure
GOAL: Develop a branded video program that communicates complex healthcare topics clearly and builds audience trust
IMPACT: 10,000+ client views | Telly Award–Winning Health & Science Programming (2008)
Healthcare organizations require clear, trusted communication to help audiences understand complex medical and pharmaceutical topics.
On Call with Dr. Rob was developed as an online broadcast series designed to bring clarity to evolving healthcare conversations.
The project focused on establishing the program’s brand identity and visual framework, creating a consistent tone, structure, and visual language that could scale across an ongoing series.
Creative direction emphasized authority and credibility while maintaining an approachable and engaging format, supporting interviews with leaders across healthcare, business, and public policy.
The result is a branded video platform that transforms complex subject matter into accessible, relevant insight for a professional audience.
Designed to inform. Structured to engage.
Developing video or digital content that needs clear brand direction and structure?