CLIENT: Barrington Lacrosse
INDUSTRY: Sports & Athletics
SCOPE: Creative Direction | Theme Development | Photography Collaboration | Editorial Design | Production
GOAL: Create an annual media guide that captures the program’s identity, celebrates players, and serves as a lasting keepsake for the community.
Athletic programs rely on publications to celebrate achievements, recognize players, and strengthen community connection.
The Barrington Lacrosse Media Guide was designed as an annual piece that captures the spirit, tradition, and competitive energy of the program while creating a lasting keepsake for players and families.
The approach focused on:
• Developing a clear theme and narrative direction
• Showcasing graduating seniors and all levels of participation
•Creating a cohesive visual system across pages
• Developing a clear theme and narrative direction
• Showcasing graduating seniors and all levels of participation
•Creating a cohesive visual system across pages
Execution included:
• Creative direction and messaging development
• Collaboration with a photographer on a custom photoshoot
• Full layout design and production oversight
• Creative direction and messaging development
• Collaboration with a photographer on a custom photoshoot
• Full layout design and production oversight
The result is a polished, structured publication that balances storytelling, recognition, and organization while reflecting the pride and identity of the program.
“Every morning you have two choices: continue to sleep with your dreams, or wake up and chase them.”
– Carmelo Anthony
Personalized Sports Banners
Designed to recognize dedication, teamwork, and achievement.
