New product launches require a clear visual identity and packaging system that communicates quality, purpose, and differentiation at first glance. Effective branding and packaging help establish credibility while supporting recognition in competitive retail and wellness markets.
This project focused on developing a new logo and packaging design for Vitasana, creating a cohesive brand foundation for product launch. The identity was designed to reflect the brand’s values while introducing a modern, approachable visual language that could scale across packaging and marketing materials.
Packaging design emphasized clarity, shelf presence, and communication of product benefits, ensuring the visual experience supported both brand positioning and consumer understanding. The result was a unified identity and packaging system designed to strengthen market presence and support long-term brand growth.
SCOPE OF WORK: Creative Direction | Logo Design | Packaging Design | Production Support
Launching a product or refreshing your brand identity and packaging?