CLIENT: Blackhawks Lacrosse
INDUSTRY: Sports / Youth Athletics
SCOPE OF WORK: Brand Strategy | Identity Development | Social Media Strategy | Creative Direction | Communication Templates
GOAL: Develop a cohesive brand and rollout strategy that increases visibility, strengthens engagement, and supports program growth
INDUSTRY: Sports / Youth Athletics
SCOPE OF WORK: Brand Strategy | Identity Development | Social Media Strategy | Creative Direction | Communication Templates
GOAL: Develop a cohesive brand and rollout strategy that increases visibility, strengthens engagement, and supports program growth
Athletic programs rely on strong branding and consistent communication to build recognition, attract athletes, and strengthen community engagement.
This project focused on developing a brand identity and social media rollout strategy for the Blackhawks Lacrosse program, creating a cohesive visual and messaging framework designed to increase visibility and support growth.
A structured three-month rollout plan established consistency across Instagram, Facebook, and X, while also guiding email communication and template development.
The unified approach improved clarity, strengthened engagement, and enhanced how the program connected with athletes and families throughout the season.
The result was a more recognizable and organized program presence, contributing to significant growth and increased enrollment in the first year following implementation.
Brand Rollout & Program Growth
Nonprofit Brand & Social Media Strategy
Development of a new brand identity and social media rollout designed to strengthen visibility and promote the program’s mission.
Development of a new brand identity and social media rollout designed to strengthen visibility and promote the program’s mission.
Strategic Implementation
Three-month rollout plan including creation and refinement of Instagram, Facebook, and Twitter accounts, along with email direction and communication templates.
Three-month rollout plan including creation and refinement of Instagram, Facebook, and Twitter accounts, along with email direction and communication templates.
Measured Results
Enrollment doubled within the first year following implementation.
Enrollment doubled within the first year following implementation.
