New programs and organizations need a clear identity and digital presence to establish credibility, communicate purpose, and connect with their audience from day one. A strong launch requires more than visuals. It requires a cohesive story that reflects the energy and goals behind the brand.
Kinnelon Design Studio partnered with Team Illinois in developing their identity and website for the launch of a national travel lacrosse program. The project focused on creating a visual and messaging framework that captured the program’s intensity, discipline, and competitive spirit while clearly communicating its training philosophy and athlete development approach.
Through creative direction, custom illustration, photography, and content development, the identity and website were designed to work together as a unified system. The result is a cohesive digital presence that supports recruitment, builds credibility, and establishes a strong foundation for long-term program growth.
SCOPE OF WORK: Creative Direction | Custom Illustrations | Photography | Content Development
Dana combined her incredible design talent with professional project management skills to deliver us an amazing, industry-leading website that was better than we could have imagined! Dana was ahead of us every step of the way, delivering solutions to problems we had not even contemplated yet.
- Joe Opron, Director East Ave Lacrosse
Launching a new brand or program that needs a strong foundation?