CLIENT: Team Illinois
INDUSTRY: Sports / Athletic Training
SCOPE: Creative Direction | Custom Illustration | Photography | Content Development | Website Design
GOAL: Launch a cohesive brand and website that builds credibility, supports recruitment, and drives program growth
INDUSTRY: Sports / Athletic Training
SCOPE: Creative Direction | Custom Illustration | Photography | Content Development | Website Design
GOAL: Launch a cohesive brand and website that builds credibility, supports recruitment, and drives program growth
New programs require a clear identity and digital presence to establish credibility, communicate purpose, and connect with their audience from day one.
Kinnelon Design Studio partnered with Team Illinois to develop a brand identity and website for the launch of a national travel lacrosse program.
The project focused on creating a visual and messaging framework that captured the program’s intensity, discipline, and competitive spirit while clearly communicating its training philosophy and athlete development approach.
Through creative direction, custom illustration, photography, and content development, the identity and website were designed to work together as a unified system.
The result is a cohesive digital presence that supports recruitment, builds credibility, and provides a strong foundation for long-term growth.
Dana combined incredible design talent with strong project management to deliver an industry-leading website that exceeded our expectations. She stayed ahead of us every step of the way, solving challenges we hadn’t even anticipated.
- Joe Opron, Director East Ave Lacrosse
Launching a new brand or program that needs a strong foundation?