Athletic training programs rely on strong branding and clear digital communication to build credibility, attract athletes, and grow their community. A cohesive identity across logo, website, and social media helps establish recognition while clearly communicating program values and expertise.
This project focused on developing a new brand identity and digital presence for The Players University, a lacrosse training program expanding its instructional offerings. The work established a unified visual direction designed to reflect athletic performance, dedication, and growth while improving how the program connects with athletes and families online.
The identity development included logo design, website direction, and social media guidance, creating consistency across platforms and strengthening overall brand visibility. The result is a cohesive brand experience that supports program growth while positioning The Players University as a recognizable and trusted name within the lacrosse training community.
SCOPE OF WORK: Creative Direction | Design | Illustration | Identity Development | Digital Applications
" Dana was instrumental in the launch of our new company. She brought expertise, creativity, strategy and organization leading to launch date. Her knowledge of branding, design and messaging was key to our successful market entry. Dana is a highly recommended, professional partner. We look to working with Dana again in the future. "
- Mike Black, Founder & Director of River City Lacrossse
Looking to strengthen your program or organization through clear brand identity and digital presence?
Need help with Brand Identity and/or Website Design?