Recruitment campaigns require more than attracting attention. They must communicate company culture, opportunity, and brand perception in a way that resonates with potential candidates while reinforcing the organization’s broader identity.
This recruitment campaign was developed to support Campbell’s Soup in attracting new employees while expanding awareness of the company’s full product portfolio beyond its well-known soup brand. The materials were designed to present the organization as dynamic, diverse, and forward-looking, helping prospective employees better understand the scope of the company and its opportunities.
The campaign included a custom product photoshoot and a series of coordinated print materials built around a cohesive visual concept. A pocket folder with staggered insert sheets allowed information to be organized clearly, while a premium custom can was developed to reinforce the campaign message, “Hearty Rewards,” creating a memorable and tangible brand experience.
SCOPE OF WORK: Creative Direction | Design | Custom photoshoot | Retouching | Prepress
