Campbell's Soup, a leading consumer products company, needed a new employee recruitment campaign. Along with recruitment this piece was to convey the vast product line they offer beyond being a well known soup company. Project included a custom photoshoot of their current product line. Pocket folder designed with staggered insert sheets. A unique premium can was develop to support their campaign slogan "Hearty Rewards".
Creative Direction | Design | Custom photoshoot | Retouching | Prepress
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