Emerging personal care brands rely on strong visual identity to communicate quality, trust, and differentiation in a highly competitive market. Early logo exploration plays an important role in defining brand personality and establishing a foundation for future packaging and marketing development.
This project focused on exploring logo and identity directions for a personal care product line, evaluating visual approaches that balanced clarity, shelf appeal, and brand positioning. Each concept explored typography, symbol development, and visual tone to help define how the brand could connect with its intended audience while supporting long-term scalability across packaging and marketing materials.
The exploration process helped establish a clear visual direction, providing a foundation for future brand and product development.
SCOPE OF WORK: Brand Exploration | Logo Design | Identity Development
