CLIENT: The Barn Group Inc.
INDUSTRY: Landscape Architecture / Design & Build
SCOPE: Brand Strategy | Logo Design | Brand Identity System | Messaging | Signage | Marketing Collateral
GOAL: Develop a comprehensive brand system that aligns identity, communication, and experience to support growth and positioning
INDUSTRY: Landscape Architecture / Design & Build
SCOPE: Brand Strategy | Logo Design | Brand Identity System | Messaging | Signage | Marketing Collateral
GOAL: Develop a comprehensive brand system that aligns identity, communication, and experience to support growth and positioning
Growing design and architecture firms often reach a point where their brand no longer reflects the quality, vision, or direction of their work.
This project focused on developing a comprehensive brand identity system for The Barn Group Inc., a landscape architecture and design company undergoing a period of transformation and growth.
The goal was to create a unified visual and messaging framework that reflected the company’s innovative approach to outdoor living while reinforcing its expertise in design, architecture, and craftsmanship.
The work extended beyond logo development to include brand messaging, color systems, signage, marketing materials, and supporting collateral—creating consistency across every client and brand touchpoint.
The result is a cohesive brand system that strengthens perception, improves communication, and positions The Barn for continued growth.
The project was later recognized with a design award for brand identity development, reinforcing the strength of the creative direction and overall execution.
Love the creativity and direction, Dana, thank you for all your help!!!
- Tom K, Owner & President
Brand Development Highlights
Tagline Creation: “Dream Big as We Make Dreams Happen”
Second Edition 5" × 7" Project Booklet Showcasing Expanded Portfolio
Award-Winning Brand Identity Development
Evolving your brand to reflect where your business is headed next?