Growing design and architecture firms often reach a point where their brand no longer reflects the quality, vision, or direction of their work. A refreshed brand identity helps align perception with evolving services while creating consistency across marketing and client communication.
This project focused on developing a new brand identity for The Barn Group Inc., a landscape architecture and design company undergoing a period of transformation and growth. The goal was to create a visual and messaging framework that reflected the company’s innovative approach to outdoor living while reinforcing its expertise in design, architecture, and craftsmanship.
The identity development included logo design, brand messaging, and supporting marketing materials designed to communicate creativity, professionalism, and long-term vision. The resulting brand system established a stronger and more cohesive presence, helping position The Barn for continued growth while better reflecting the quality of their work and projects.
The project was later recognized with a design award for brand identity development, highlighting the strength of the creative direction and overall brand execution.
Love the creativity and direction, Dana, thank you for all your help!!!
- Tom K, Owner & President
Brand Development Highlights
Tagline Creation: “Dream Big as We Make Dreams Happen”
Second Edition 5" × 7" Project Booklet Showcasing Expanded Portfolio
Award-Winning Brand Identity Development
Evolving your brand to reflect where your business is headed next?