Physicians and healthcare specialists rely on clear, professional marketing materials to communicate expertise, build trust, and connect with patients. Well-designed print collateral helps reinforce credibility while making complex services easier to understand.
This physician marketing project focused on developing personalized print collateral for OrthoIllinois physician Rolando Izquierdo, MD, specializing in shoulder and sports medicine. The materials were designed to strengthen professional branding while supporting patient education and referral relationships.
A cohesive set of marketing pieces—including brochures, informational flyers, business cards, and promotional materials—was developed to clearly communicate areas of expertise and commitment to patient care. Each piece was designed with clarity, consistency, and accessibility in mind, ensuring the materials supported both marketing outreach and everyday patient interactions.
The result was a unified print collateral system that helped strengthen visibility, reinforce professionalism, and support meaningful connections between physician and patient.
SCOPE OF WORK: Creative Direction | Print Design | Marketing Collateral | Production Support
