Companies evolving their brand often need an identity that reflects both their heritage and future direction. A strong brand identity helps communicate values, establish credibility, and create consistency across every customer touchpoint.
This branding project focused on developing a refreshed identity for BretMar, a company known for creating refined outdoor living environments built on craftsmanship and long-term client relationships. The new logo and tagline were developed to reflect the company’s commitment to quality, timeless design, and generational excellence.
The updated wordmark reinforces BretMar’s heritage while introducing a more modern and refined visual presence. The tagline, “Generational Excellence. Refined Outdoor Living,” was created to clearly communicate the brand’s positioning and elevate how the company presents its services across marketing and client communications.
The result is a brand identity that honors BretMar’s legacy while providing a strong foundation for continued growth and recognition in the outdoor living and landscape industry.
SCOPE OF WORK: Brand Strategy | Logo Design | Brand Identity Development | Tagline Development
Looking to evolve your brand while staying true to what makes it distinctive?
