Resort and hospitality brands rely on strong visual identity to communicate experience, atmosphere, and quality before guests ever arrive. A refreshed brand identity helps align perception with evolving spaces, services, and guest expectations.
This branding project focused on developing a new identity for Bristol Harbour, a luxury resort located along the shores of Canandaigua Lake, New York. Following a significant renovation, the goal was to create a brand system that reflected the property’s renewed elegance while maintaining a sense of warmth, relaxation, and timeless appeal.
The identity development process established clear visual standards designed to support consistency across marketing materials, guest communications, and on-property experiences. The resulting brand balances sophistication with approachability, helping communicate the resort’s modernized retreat while reinforcing its connection to the surrounding landscape.
The result is a cohesive brand identity that supports Bristol Harbour’s next chapter, strengthening recognition while elevating how the resort presents its experience to guests.
SCOPE OF WORK: Brand Strategy | Logo Development | Brand Identity Standards | Visual System Development
A newly renovated resort property in the finger lakes region, located on beautiful Canandaigua Lake, New York.
Bristol Harbour needed new brand and identity standards to reflect their modernized retreat.
Bristol Harbour needed new brand and identity standards to reflect their modernized retreat.
