CLIENT: Yeti Lacrosse
INDUSTRY: Sports / Youth Athletics
SCOPE OF WORK: Brand Strategy | Creative Direction | Logo Design | Identity Development | Digital & Print Applications
GOAL: Develop a cohesive brand identity that strengthens recognition, supports recruitment, and communicates program values
INDUSTRY: Sports / Youth Athletics
SCOPE OF WORK: Brand Strategy | Creative Direction | Logo Design | Identity Development | Digital & Print Applications
GOAL: Develop a cohesive brand identity that strengthens recognition, supports recruitment, and communicates program values
Competitive athletic programs rely on strong branding to communicate culture, credibility, and purpose to athletes and families.
This project focused on developing a cohesive identity and creative direction for Yeti Lacrosse, a regional club dedicated to training and developing competitive athletes.
The work established a unified brand framework designed to bring consistency across print and digital applications while elevating the program’s presence within the lacrosse community.
Identity development included logo refinement, visual standards, and the creation of the tagline “Elevate Your Game,” reinforcing the program’s focus on growth, performance, and athlete development.
The result is a flexible brand system that supports communication, recruitment, and long-term program growth.
This wasn’t just a logo. This was a full brand rollout.
Tagline Creation: “Elevate Your Game”
Brand Evolution & Identity Development
Content Creation & Custom Photography
Digital Marketing Systems: Social, Web & Mobile
Environmental Graphics & Facility Branding
Branded Gear Program & Online Ordering
Uniform Design & Specifications
