Competitive athletic programs rely on strong branding to communicate culture, credibility, and purpose to athletes and families alike. A clear identity helps unify messaging, strengthen recognition, and support long-term program growth.
This branding project focused on developing a cohesive identity and creative direction for the Yeti Lacrosse Program, a regional club dedicated to training and developing competitive athletes. The work established a unified brand framework designed to bring consistency across print and digital applications while elevating the program’s presence within the lacrosse community.
The identity development included logo refinement, visual standards, and the creation of the tagline “Elevate Your Game,” reinforcing the program’s focus on growth, performance, and athlete development. The resulting brand system provided a clear and adaptable foundation that supports communication, recruitment, and ongoing program expansion.
SCOPE OF WORK: Brand Strategy | Creative Direction | Logo Design | Identity Development | Digital & Print Applications
This wasn’t just a logo. This was a full brand rollout.
Tagline Creation: “Elevate Your Game”
Brand Evolution & Identity Development
Content Creation & Custom Photography
Digital Marketing Systems: Social, Web & Mobile
Environmental Graphics & Facility Branding
Branded Gear Program & Online Ordering
Uniform Design & Specifications
