CLIENT: Medco Health Solutions
PROGRAM: 9 Leading Trends Research Campaign
ROLE: In-House Creative Direction & Design
INDUSTRY: Healthcare / Pharmacy Benefits
SCOPE: Creative Direction, Data Visualization, Illustration, UI/UX, Campaign Collateral
GOAL: Translate complex research into actionable insights while supporting lead generation and thought leadership
PROGRAM: 9 Leading Trends Research Campaign
ROLE: In-House Creative Direction & Design
INDUSTRY: Healthcare / Pharmacy Benefits
SCOPE: Creative Direction, Data Visualization, Illustration, UI/UX, Campaign Collateral
GOAL: Translate complex research into actionable insights while supporting lead generation and thought leadership
The 9 Leading Trends campaign was developed as a research-driven initiative to attract prospects, strengthen client relationships, and support both acquisition and retention within the pharmacy benefits industry.
Built on independent national survey research, the report translates complex data into clear, accessible insights addressing medication adherence, improving health outcomes, and identifying opportunities to reduce costs. It positions the organization as a thought leader while serving as a high-value marketing and sales tool.
The campaign extends beyond the report, incorporating promotional postcards, posters, and a gated website experience requiring registration to access the full publication. This approach reinforces exclusivity, increases engagement, and supports ongoing marketing efforts.
The result is a comprehensive, insight-led communication platform that informs industry conversations and supports innovation across the healthcare space.
Prospect requests increased by more than 50% vs. previous years report.
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Over 500 requests overall to date for this year’s edition
Developing research, insights, or thought leadership that needs to reach the right audience?