Developed the inaugural B2B Pharmacy Benefit Research Report to attract prospects, strengthen client relationships, and support both client acquisition and retention. Based on independent national survey research, the report delivers clear, data-driven insights into pharmacy benefit management — addressing adherence challenges, improving health outcomes, and identifying opportunities to reduce costs.
The 9 Leading Trends report positioned Medco as a thought leader in the pharmacy benefits space while serving as a high-value sales and lead generation asset. The campaign extended beyond the report itself and included promotional postcards, posters, and a custom website form required to access the printed report, reinforcing both exclusivity and engagement.
Together, these nine research-based trends helped inform the future of pharmacy benefit management and supported innovation across the healthcare industry.
Creative Direction | Collaboration with Writer | Illustrations | UI/UX
Prospect requests increased by more than 50% vs. previous years report.
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Over 500 requests overall to date for this year’s edition
