The 9 Leading Trends campaign was developed as a research-driven initiative designed to attract prospects, strengthen client relationships, and support both acquisition and retention efforts within the pharmacy benefits industry.
Built around independent national survey research, the report translated complex data into clear, accessible insights addressing medication adherence challenges, improving health outcomes, and identifying opportunities to reduce costs. The publication positioned the organization as a thought leader while serving as a high-value sales and lead generation tool.
The campaign extended beyond the report itself, incorporating promotional postcards, posters, and a dedicated website experience requiring registration to access the printed report. This approach reinforced both exclusivity and engagement while supporting ongoing marketing and sales efforts.
The result was a comprehensive, insight-led communication piece that helped inform conversations around the future of pharmacy benefit management and supported innovation across the healthcare industry.
SCOPE OF WORK: Creative Direction | Collaboration with Writer | Illustrations | UI/UX
Prospect requests increased by more than 50% vs. previous years report.
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Over 500 requests overall to date for this year’s edition
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